Thursday, 11 April 2013

GEOX & GEOX DESIGNED BY PATRICK COX AUTUMN/ WINTER PRESS DAY

On Tuesday, footwear and apparel brand Geox held their press day to showcase their Autumn/ Winter 2013 collections and the third season collaboration with iconic shoe designer Patrick Cox.

The showroom, which has to have one of the best office views with the Shard, the Gherkin, St Pauls, all in sightline, was amass with a huge selection of shoes in various styles and colours guarded closely by Patrick's two British bulldogs Caeser and Brutus. 

The collections catering for stylish contemporary women and men (and not forgetting the children's range),  featured  innovative combinations of materials and textures including camouflage and animal prints to create a collection that perfectly compliments the brand’s apparel range. 

My favourite part was of course the women's collection which was characterised into three different themes: Heritage, Romance and Cosmic Light.

Taking inspiration from its heritage, the collection sees casual, cool styles, which are well suited for the outdoors created across a range of colours and textures ranging from shiny calfskin and glossy patent leather to rich suede. Camouflage features prominently this season adding an abstract dimension to loafers, wedge ankle boots and high top sneakers in autumnal tones of browns, rusts and dark greens.

In contrast to the bold statement pieces in the collection, GEOX introduces a softer colour palette this autumn with a section of subdued pastel hues with tones of blush pink, hazelnut, light beige and pearl gray with the occasional flash of dark lobster red. Suede, calf and goatskin boots, mid stack-heeled loafers and high top sneakers enriched with quilted details and studs, are key products in the core  'romance' collection.

Reminiscent of the sixties Space Age era where black ruled pierced with acid yellows, luminous greens and violets, GEOX reintroduce 'cosmic light' colours. The play on proportions is evident as ballerina shoes are adorned with gold-bordered buckles and pumps have high stack-heels. Python, zebra and leopard prints bring the retro glamour to life across the playful collection.

It was a beautifully presented press day and the best bit... colour coordinated macaroons (matching the three prominent colours in the collection) were included in the gift bag along with a bottle of Prosecco from GEOX's very own vineyard.




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