Grey Goose opens Boulangerie François in Soho

Calling all vodka and foodie lovers... From Thursday 28 November until Saturday 30 November Grey Goose  is to open Boulangerie François, a special artisan bakery situated at 136 Shaftesbury Avenue, London W1.

In recognition of the brand founder and Mâitre de Chai François Thibault’s historical decision to create ‘a luxury vodka with taste’ in the Cognac region using Picardie wheat and spring water naturally filtered through Champagne limestone, Boulangerie François will celebrate the finest French ingredients that Grey Goose is crafted from.

Visitors to the Boulangerie will be able to try the freshly baked ‘Grey Goose Pain’ made from soft winter wheat used to create Grey Goose vodka as well as delicious confitures. The confitures are made from the brand's flavoured vodkas, Pear Confiture (a mellow-sweet pear jam made using Grey Goose La Poire), Orange Confiture (a bright zesty orange jam made using Grey Goose L’Orange) and Lemon Confiture (a soft bittersweet lemon marmalade made using Grey Goose Le Citron).  

It's a pop up not to be missed - the interior design of the Boulangerie will feature an eclectic mix of intriguing, artistic impressions, striking items of décor and curated artefacts which reflect Grey Goose's take on the traditional boulangerie experience.

Specially commissioned pieces will be on show, such as the ceiling illustration shown here, which will highlight parts of the story.

And what's great about this is that the bread is all free of charge, visitors are asked to make a donation to benefit Elton John AIDS Foundation the long-term charity partner of Grey Goose.

greygoose.com